Nigeria has topped the charts in Africa and the Middle East for local music streaming, according to a new mid-year report by Luminate.
The data shows that 61.3% of all on-demand streams in Nigeria—both audio and video—were from Nigerian artists. This marks the highest local consumption rate in the region, ahead of countries like South Africa, Egypt, and Kenya.
The report highlights the strength of Nigeria’s music scene, which continues to thrive both at home and abroad. Major stars like Burna Boy, Asake, Rema, Ayra Starr, and Davido remain key drivers of the country’s streaming dominance.
Afrobeats, in particular, has become a staple not only on local platforms but also on global playlists, with Nigerian listeners showing consistent support for homegrown talent.
Industry analysts say this local engagement is crucial for long-term growth. “Nigerians are not just exporting music—they’re sustaining the industry through local loyalty,” one expert noted.
Affordable internet access, smartphone penetration, and platforms like Boomplay and Spotify have all contributed to wider access and audience engagement.
With Nigeria maintaining its grip on local streaming, the momentum is expected to continue into the second half of the year.
Stakeholders are now calling for more investments in music rights, royalties, and infrastructure to ensure artists fully benefit from their popularity. As streaming becomes the core of music consumption, Nigeria is not just participating—it’s setting the pace.
