Nigeria has emerged as the leader in local music consumption across Africa and the Middle East, according to Luminate’s newly released mid‑year music report.
The data reveals that 61.3% of all on-demand audio and video streams in Nigeria were of songs by Nigerian artists—a figure that outpaces every other country in the region. The report highlights a powerful trend: Nigerians are not just exporting Afrobeats globally, they are also keeping it alive and dominant at home.
This strong local support is largely credited to the rise of a new generation of Nigerian stars who have become household names both locally and internationally.
Artists like Burna Boy, Davido, Rema, Asake, Tems, and Ayra Starr continue to top streaming charts, and their consistent output keeps fans deeply engaged. Platforms such as Boomplay, Apple Music, and Spotify have also played a key role by spotlighting local playlists and artists through curated content.
Analysts say the numbers reflect a thriving music industry that is maturing both in terms of infrastructure and audience loyalty. “This shows that the Nigerian audience is incredibly proud of its sound and culture,” said Temi Adeniji, Managing Director of Warner Music Africa. “People are not just listening to what’s trending globally—they’re shaping what’s trending.” The growing availability of smartphones and cheaper data plans have also boosted access to streaming services in both urban and rural areas.
With Afrobeats continuing to gain international recognition, Nigeria’s internal market remains a powerful foundation for sustained global growth. The industry is now looking to invest more in talent development, digital distribution, and performance rights to ensure that artists and producers fully benefit from this wave. As local streaming continues to rise, Nigeria’s music industry is not just competing—it’s setting the pace.
